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Google Ad Grants

Do you want to raise awareness of the important work your non-profit organisation does? The Google Ad Grants programme can help. Our team can manage your search advertising and help you make the most of your free Google advertising budget.

Who is Ad Grants for?

With Google Ad Grants, you can run up to $10,000 of free search advertising per month, or $329 per day. This can help you reach more supporters and donors for your cause. Any organisation registered as nonprofit is eligible.

More information:
https://www.google.com/intl/en-GB/nonprofits/offerings/google-ad-grants/

What needs to be considered?

Ad Grants accounts are subject to stricter guidelines than traditional Google Ads accounts. The main ones are 

1. Display only on the search network: Only text ads can be used within Google Ad Grants accounts. Display or Shopping ads are not possible. 

2. No one-word keywords: With the exception of your own brand, recognised diseases and the following exceptions, all keywords used must be more than one word.

3. Specified performance: The account must achieve a CTR of 5% at account level each month. If the CTR falls below 5% for two consecutive months, the account may be suspended. 

4. Valid conversion tracking: Accounts created in 2018 or later must implement valid conversion tracking and measure at least one conversion per month.

We will help you meet all of these requirements.

Checklist
The Boutique Agency Ad Grants Checklist

Do you want to make sure that you are taking care of all the important aspects of your Ad Grants account? Use The Boutique Agency Ad Grants Checklist.
(In German)

Team

Our team behind The Boutique Agency

More than 45 experts are on hand to help you with your campaigns.

Robin
Läckes
Senior Online Marketing Consultant
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Jonas
Kleespies
Product Lead SEA
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Alexander
Gschwend
Online Marketing Consultant
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Alexander
Bihler
Online Marketing Consultant
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Verena
Lahner
Senior Online Marketing Consultant
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Dawod
Dehghani
Online Marketing Trainee
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Despina
Fronimaki
Team Lead SEO
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Thomas
Bergmann
Senior Online Marketing Consultant
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Yvonne
Eder
Senior Project Manager People
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Lisa
Schöller
Product Lead Paid Social
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Johanna
Dietrich
Senior Online Marketing Consultant
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Julia
Graupe
Senior Project Manager Operations
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Vladimira
Vlčko
Team Lead SEA
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Anika
Jäkel
Team Lead SEA
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Marek
Witte
Senior Online Marketing Consultant
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Helen
Wolf
Senior Online Marketing Consultant / Traineeship Lead
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Whitney
Murray
Senior Online Marketing Consultant
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Sebastian
Stryj
Managing Director
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Sophie
Terrenoire
Senior Online Marketing Consultant
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Fabian
Goller
Online Marketing Trainee
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Sandra
Sonnleitner
Senior Project Manager Finance
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Nicole
Rainer
Managing Director
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Sarah
Zeus
Online Marketing Consultant
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Niels
Dörje
Chairman
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Natalia
Banti
Online Marketing Consultant
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Nadine
Maier
Product Lead SEA
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Niklas
Wallis
Team Lead SEA
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Marie-Theres
Oberwemmer
Online Marketing Trainee
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Miriam
Kratzer-Uunk
Project Manager Office
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Gabriela
Barreto Nuñez
Online Marketing Trainee
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Oliver
Zenglein
Founder and CEO
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Chiara
Bickert
Online Marketing Consultant
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Lena
Thauer
Team Lead SEA
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David
Fritschi
Online Marketing Consultant
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Marie
Steensma
Online Marketing Trainee
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Chiara
Giorno
Working student
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Paulina
Haller
Project Manager Marketing & Communications
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Sophie
Laube
Senior Online Marketing Consultant
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Dennis
Steinert
Online Marketing Trainee
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WHY US

Google Premier Partner SEA Agentur The Boutique Agency
Google Premium Partner

As a Google Premier Partner, we work closely with Google.
As a neutral partner, we only use advertising formats and implement measures that promise success. Regular product training and development helps us stay up to date and provide the best possible advice to our clients.

Our B Corp™ certification

As part of our mission and on our journey to make a positive impact on the world, we have been certified as a B Corp™ since August 2023!

We believe that businesses have the power to make a positive difference and we are very grateful to now be part of this global network of companies that are also committed to this goal. We will continue to develop innovative solutions to maximise our positive impact on the environment, society and our stakeholders.

Pro bono support

If everyone does what they do best, we can make a big difference. That's why we provide pro bono support to selected organisations to help them raise the profile of their mission.

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