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SEO (Search Engine Optimization) Consulting

The field of search engine optimization is becoming more and more complex: Penguin updates, Panda updates and the constant changes to the Google algorithm are constantly presenting SEO experts with new challenges. Our approach is based on sustainability and sees the user at the center of the strategy. The focus is on consulting services and a Google-compliant design of the page structure and HTML. We also rely on OnPage SEO and content marketing.
Our Services
Goal definition

A definition of the objectives of the audit creates clarity about the elements to be examined and the opportunities and possibilities of the analysis.

Technical analysis

Analysis of the URL structure, path lengths, canonicals, redirects, redirect chains and internal linking, analysis of the sitemap(s) and robots.txt.

Backlink analysis

Examination of external links (max. 500 domains) to improve the backlink profile and submission for removal via the Google Search Console.

Internal linking

Analysis of internal links in content, navigation and other parts of the website. Suggestions for improvement.

Website Quality Optimization

Check and recommendation of website quality drivers such as loading time, Google Core Web Vitals and mobile optimisation.

Structured Data

Analysis of existing structured data. Proposition for an additional setup incl. data examples.


Review of the domain strategy. Elaboration of the hreflang strategy and hands-on monitoring of implementation.

Keyword research and content analysis

Keyword research to define the meta data, recommendations for the placement of content and headings.

Roadmap and action plan

At the end of each audit, there is a concrete action plan with recommendations for action, the expected effects and influence of the action and a recommended prioritization.

SEO Audit

You already do SEO and content marketing, but you don't see any improvements in your Google ranking? In an SEO audit we analyze your SEO strategy and put it to the test. In the on-page area, we consider factors such as internal links, keyword distribution / H1 keywords, page structure, meta tags and site speed. In the off-page analysis, we check your website for competitiveness and provide you with an overview of the strength of your domain compared to your online competition.

We also offer SEO audits for search engine optimization newcomers and accompany you through the first steps towards optimal search engine optimization. Attention should also be paid to website relaunches! Experience shows that this is where most of the most serious mistakes happen. As an agency with a focus on SEA, SEO and website quality, we know which measures have to be taken to successfully master a website relaunch.

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