Contact us

Your SEO Agency in Munich

Search Engine Optimization (SEO) is the foundation for a solid online presence and better visibility in the organic search results of Google, Bing, and other search engines. It’s the channel for sustainable, long-term traffic growth, and we’re happy to support you with it!
How Search Engine Optimization (SEO) can help your website.
Free Traffic to your website through search

The goal of Search Engine Optimization is to improve your position (ranking) in the search results pages for relevant keywords and phrases-without spending anything on paid ads. Optimizing your website for SEO helps increase relevant traffic in the long run.

Building trust and credibility

In order to rank well in search results pages, relevant and trustworthy content is of utmost importance. Oftentimes, it is a process that takes time and effort, but which bears fruit, as high quality content is often the key to success.

Improve user experience

A good user experience goes hand in hand with how long visitors stay on your website and engage with it, and is becoming increasingly tied to SEO. Our SEO team often works with UX designers to optimize for user experience, taking into account the performance of your website across all devices.

Increase visibility for your target audience

Getting the right message to the right customers in the right time-that’s the fine art of marketing. Optimizing for search engines provides exactly this opportunity for precise targeting, in PPC as well as in SEO. You offer what your target audience is looking for? We help with the matching!

Case Study: roastmarket

Improvement of the user experience and a positive development of all Core Web Vitals within three months.

Roast Market GmbH is Europe's largest online retailer for coffee, coffee machines and accessories.

The goal of our SEO strategy was to create an improved mobile experience as well as web performance.

Through the optimisation we achieved, among other things, a measurable increase in the Net Promoter Score of roastmarket.

What do we bring to the table as a SEO Agency in Munich?
Made-to-measure solutions

Every website is unique, and so is our work for you - we customize our solutions to your specific needs and requirements, and our team stays in close contact to accompany you along the way.

Cross-industry experience

Our know-how spans across a wide range of industries, from bigger corporations to medium-sized companies to startups. Benefit from our versatile ideas and experience.

An external view

Nobody knows your website better than you do, but looking at it from the outside is always worth it! We examine your website objectively with a fresh view and keep an eye on the big picture.

Up-to-date with the technical aspects

We use numerous high quality tools and keep up to date with the latest developments in SEO in order to put your website through its paces. This allows us (and our SEO tools) to quickly identify any necessary measures and keep your website spick-and-span.

What services do we provide as a SEO Agency?
SEO audit

A structured SEO audit reveals opportunities to improve your organic visibility. After a joint definition of the goals, we identify measures for the technical and content optimization of your website.

Relaunch & migration

A website relaunch (partial or entire domain) is a very complex endeavor, which makes maintaining an overview of the process all the more important. We have already accompanied numerous clients throughout the relaunch phase and are at your side if you’re also planning your website relaunch.

SEO consulting

Consulting is at the core of our business. We provide strategic onpage optimization guidelines, along with SEO-compliant design of the website structure, through combination of technical SEO and content marketing.

SEO Workshops

Through workshops, we provide a solid understanding on the areas of Onpage SEO and keyword based content optimization. Invest in your inhouse capacities through knowledge that can be used for future web projects at any time.

Backlink check

Backlinks are an important signal for Google that your website is trustworthy and provides useful information. With our backlink check, we make sure that you reap all the benefits from a healthy backlink profile and ensure that all incoming links to your website are safe.

Internal linking strategy

Internal linking is a powerful tool that not only ensures an optimal navigation, but also strengthens targeted pages. Get in touch to see how we can help you add value to your focus pages through internal links.

Website Usability

Website design that focuses on the user experience (UX) not only improves usability, but also increases conversions and sales. We support you in uncovering the potential of your website.

Head of Marketing and Communications

We have been entrusting The Boutique Agency with various projects for several years.

For our relaunch of a new website, we were once again able to rely on an extremely competent and, above all, trustworthy partner in The Boutique Agency. We are absolutely satisfied with the results and the cooperation and would definitely recommend The Boutique Agency.


The SEO team at The Boutique Agency is our first call when it comes to SEO audits, keyword strategy, ranking optimization or a complete website relaunch.

Not only does the team have expert knowledge, but they can also bring complex technical SEO topics across in an understandable way. We work together seamlessly, progress is always recorded in meaningful reports, challenges are addressed in an honest way and are tackled collaboratively. Honesty and transparency - that's very valuable when working with an agency environment.

Christian Kriegeskorte
Sixt / mydriver

With the SEO consulting of The Boutique Agency, our organic rankings have continued to improve.

No matter whether it’s planning content or technical SEO support during the website relaunch - SEM Boutique was always there as a competent partner and the results spoke for themselves.

Your SEO Agency in Munich - That’s what we’re known for

A continuous learning and sharing culture: In The Boutique Agency, it doesn’t stop at SEO consulting. We share knowledge sustainably, also with your team, so that search engine marketing becomes an integral part of your company.

10 % of the working time of our employees goes to professional training: this way we ensure that our clients always receive up-to-date and state of the art consulting.

Professional background is important to us: our employees are not only skilled in SEO consulting, but also bring professional know-how in publishing, tourism, business, education and intercultural skills. This background helps them quickly assess your website and work with you to make strategically sound decisions.

A cross-functional approach: Search Engine Optimization is not our only service; as an award winning PPC agency, we keep an eye on all areas of search engine marketing, and how they can best work for you.
Technical Know-How: We are familiar with all major CMS, and have an advanced understanding of web applications and technologies. The area of web performance (and therefore aspects like Core Web Vitals) is one of our strengths.

Honest and transparent: We mediate between SEO requirements and the status of your website. In doing so, we accompany you with deeper structural decisions and stand by your side with advice and support.

The Boutique Agency Team Meeting
Our SEO team

We are SEOs, marketeers and web developers. Our expertise comes from the experience we have gained in corporations, startups and medium-sized companies. And we all have one thing in common: we live and breathe SEO and are excited to work at your side on your project.


Our SEO team has already convinced you, but you would like to meet the rest of our employees? Then feel free to!

What are the most often asked questions that we get?
What is search engine optimization (SEO)?

The goal of Search Engine Optimization is to improve the ranking of your website in the organic search results pages of Google, Bing, and other search engines, in order to increase the organic traffic to your website. This is achieved through various factors such as:

  • Creation/Optimization of high quality content (Content)
  • Optimization of Meta-Title & -Descriptions (SERPs)
  • Improvement of the user experience (Usability und UX)
  • Optimization of the technical setup of the website (Technical SEO)
  • Sustainable link building from relevant external websites, and optimization of the backlink profile
What is the difference between SEA & SEO?

While SEA (Search Engine Advertising) relies on paid advertisements for a placement in the search results of Google and other search engines, SEO (Search Engine Optimization) strives to place the website there organically. The most significant differences can be summed up in the following:


  • the placement of an ad costs money
  • SEA influences traffic in the short term


  • SEO traffic is (seemingly) free of charge
  • since SEO traffic is not “buyable”, it appears more trustworthy and works more in the long run

By comparing performance data from the two channels, it is usually possible to derive helpful learnings and create meaningful synergies.

What are the advantages of SEO?

Unlike paid ads, the organic search results are technically free and the SEO measures bring more sustainable traffic to your website. Other benefits of implementing an SEO strategy:

  • Increased visibility among relevant audiences
  • Positioning as an expert in the field through relevant and high quality content
  • Positive spillover effects to other channels
  • Improvement of the website user experience
  • Increase in new visitors to the website
What services does a SEO Agency provide?

SEO agencies often cover all facets essential to Search Engine Optimization. These services can be summarized in the following key areas:

  • Conception of a content strategy
  • General SEO consulting
  • Technical SEO audits
  • Content audits
  • Keyword research
  • Support with website relaunches and migrations 
  • Conception and implementation of SEO workshops 
  • Backlink checks and targeted link building
  • Internal linking strategy concept
How much do SEO Services cost through an agency in Munich?

Unlike paid advertising, the costs for SEO must be considered as a long term investment. The concrete costs depend on the individual needs and specificities of each website and the goals of each company. From a complex online store, a global corporate website with a corresponding internationalization strategy to the website of a newly founded startup, every website is different and so the SEO requirements and offerings also vary. As an SEO agency, we value transparency. That’s why we list all the measures necessary to achieve the agreed goals clearly and comprehensively in an offer.

Tackle SEO in house or hire a SEO agency?

Do you already have competent SEOs in your company and would like to exchange over existing measures or get new suggestions? It often helps to reconsider some measures, find promising niches and see your website from a new angle altogether.

Either way, we are here for you if you need support. Feel free to reach out to us!

SEO Tools
These SEO tools are used in our agency:
Get in touch