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Data Collection

Data Collection covers all areas of data collection on websites and in apps. With a well thought-out tracking concept, you lay the foundation for later transforming the collected raw data into usable insights, for example through the use of data science, to optimise and control marketing activities.
Services
What services do we offer in the area of data collection?

Google Tag Manager

Google Tag Manager (GTM) is a tag management system that allows you to implement all your tracking tags without the need for IT resources.
Whether you need an audit of your Google Tag Manager account, ongoing enhancements or advice for your internal team, we can help you with all your Google Tag Manager needs.

Server-Side Tagging

With server-side tagging, you not only have full control over your data, you also increase data quality by bypassing tracking prevention (ITP, ETP, EP).
We can help you improve your data quality, security and control with server-side tagging using Google Tag Manager through consultancy, workshops or direct implementation by us.

Google Analytics 4

Google Analytics 4 is the successor to Universal Analytics. Combined with the free raw data export to BigQuery, new modelling approaches and server-side tagging, there are new ways to use your data.
We can help you migrate from Universal Analytics to GA4 through consulting, workshops or direct implementation by us.

Privacy-centric Measurement

Browser features such as Tracking Preventions (ITP, ETP, EP) as well as legal regulations limit tracking enormously.
With privacy-centric measurement solutions such as server-side tagging, Google Analytics 4, Google Consent Mode or Google Enhanced Conversions, you can combine tracking with protecting your users' privacy. We can help you migrate from Universal Analytics to GA4 through consulting, workshops or direct implementation by us.

Consent Management

In order to respect the privacy of your users and still collect as much data as possible, the use of a consent management tool is essential. Continuous optimisation of the consent banner is essential for a high consent rate.
We can help you implement a suitable consent management tool and optimise your consent rate in the long term.

Matomo

Matomo is an open source web analytics tool that helps you make informed decisions by collecting user data.
Matomo offers an "on-premise" option where you host Matomo on your own server. If you are looking for an alternative to Google Analytics, we can help you set up Matomo.

What advantages do we offer?
1
Many years of experience in data management

Our technical online marketing team has many years of cross-sector experience, which we would be happy to share with you.

2
On the pulse of time

Whether it's Google Analytics 4, Google Consent Mode or server-side tagging, we're always learning and making sure you benefit from the latest trends in tracking and data collection. As an early adopter, you can gain a competitive advantage over the competition.

3
Customised solutions

Every website is different and a tracking solution should be tailored to the individual needs of each business. Our technical online marketing team will develop customised solutions to help you get the most out of your data.

4
Cross-channel expertise

With years of experience across multiple online marketing channels (Google Ads, Facebook Ads, etc.), we know exactly what is important when it comes to tracking and how properly set up tracking is the foundation for sustainable growth.

Contact
Your data management experts

Robin Läckes, Jonas Dluczek and Alexander Bihler are our in-house data management specialists. 

In addition to data collection, they also support our clients in the areas of data activation and data storage.