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Internationalisation of your SEA strategy

Internationalizing SEA is more than just translating campaigns linguistically. The right strategy requires an understanding of the respective market and target audiences to set the right priorities.
Google International Growth Program Partner

As one of the few agencies in the Google International Growth Program, we benefit from exclusive services and analysis tools that go far beyond standard solutions.

In addition to in-depth insights directly from Google, we also gain access to market and audience analyses from renowned third-party providers.

This is complemented by a dedicated contact person at Google who supports us closely with strategic questions. We accompany our clients in their international expansion with data-driven guidance and a global perspective.

For me, The Boutique Agency embodies the ideal combination of visionary thinking and hands-on execution.

Their close partnership with Google, the team’s motivated DNA, their clear focus on international growth strategies, and their continuous drive to evolve make them the perfect partner for our International Growth Program for agencies. Working with The Boutique Agency is always inspiring, and I truly value our collaboration.

Karla Taavitsainen

International Growth Consultant (Google)

What Our International SEA Strategy Includes
Identification of Potentials

We determine market potentials and sizes to derive the best possible strategy for internationalizing your SEA efforts and to set the right priorities.

Campaign Structure

Taking market specifics into account, we develop tailored campaign structures and orientations for efficient growth.

Target Audiences

We design targeting options based on country-specific audiences, focusing on the nuances of each market environment.

Competitive Analysis

New markets may bring new competitors - using analysis tools, we conduct comprehensive competitive research in the search engine landscape.

Additional Search Engines

In addition to the major search engines, Google and Bing, we also support internationalization on country-specific search engines.

Language Nuances

Simple translation is not enough: optimal internationalization focuses on correct language usage and its subtleties.

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Our Language Capabilities

We support you in 15 languages, including: Danish, German, English, Finnish, French, Greek, Italian, Japanese, Dutch, Norwegian, Polish, Portuguese, Russian, Swedish, Spanish.

Translation & Localization

We know that internationalization means more than automated translation. That’s why we also work with native speakers and market experts for foreign-language content.

Free Strategy Consultation

Are you facing internationalization or planning to enter new markets?
We support you in scaling your SEA activities with a focus on efficient growth and would be happy to provide a first individual assessment in a free strategy discussion

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OUR SERVICES
Increase your international visibility with customized SEA strategies:
SEA Consulting

Joint development of a strategic approach to internationalize SEA efforts, based on comprehensive market data and potential analyses.

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Sea Audit

With a structured SEA audit, we identify optimization opportunities and untapped growth and efficiency potential in your international Google Ads or Bing Ads accounts.

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SEA Setup

Strategic creation of global account structures and campaigns for Google Ads, Search Ads 360, and Microsoft Advertising.

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