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Data Hub

For us as an agency, "data driven" is not a buzzword, but part of our mission to make analysis more meaningful and relevant for our clients by collecting data in a meaningful way. This is also the primary purpose of the Data Hub.
Why Data Hub?

The Data Hub is about bringing together and processing the collected data in one source. We follow the single source of truth approach.

One of the key aspects for us is that the customer always has sovereignty over their data and decides how it is used.

Of course, it is essential to be able to bring the data together from all the different sources. We provide the connectors to do this. In this way, data from the following sources can be combined in a single database.

What services do we offer in the area of Data Hub?

We typically use Big Query to bring together all the data from different sources.


These are the sources for the Big Query database. Connectors are used to transfer the existing user data to Big Query, where it is consolidated.
Currently the following connectors are available:

  • Google Ads Connector
  • Google Analytics 4 Connector
  • Google Merchant Center Connector
  • Search Ads 360 Connector
  • Meta Connector
  • LinkedIn Connector
  • Microsoft Advertising Connector
  • Google Search Console Connector
Customised solutions

Of course, we can also offer customised solutions. These can be tailored to meet your specific needs and provide a high degree of individuality. It is also possible to use other databases instead of Big Query.

What benefits do we offer as a Data Hub focused agency?


Our technical online marketing team has years of cross-industry experience that we are happy to share with you.


Whether Google Analytics 4, Google Consent Mode or Server Side Tagging, we continuously educate ourselves and let you benefit from all the new trends in tracking and data collection. As an early adopter, you can gain a competitive advantage over the competition.


Every website is different and a tracking solution should be tailored to the individual needs of each business. Our technical online marketing team can develop customised solutions to help you get the most out of your data.


With years of experience across multiple online marketing channels (Google Ads, Facebook Ads, etc.), we know exactly what is important when it comes to tracking and how properly set up tracking is the foundation for sustainable growth.

Your data management experts

Robin Läckes, Jonas Kleespies and Alexander Bihler are our in-house data management specialists. 

In addition to Data Hub, they also support our clients in the areas of Data Collection and Data Activation.