Privacy Policy • The Boutique Agency

Thank you for your interest in our company. Data protection is of a particularly high priority for the management of the Search Engine Marketing Boutique GmbH. The Search Engine Marketing Boutique GmbH website can be used without providing any personal data. However, if a data subject wishes to make use of our company's special services via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the person concerned. The processing of personal data, for example the name, address, email address or telephone number of a data subject, is always carried out in accordance with the General Data Protection Regulation and in accordance with the country-specific data protection regulations applicable to Search Engine Marketing Boutique GmbH. By means of this data protection declaration, our company would like to inform the public about the type, scope and purpose of the personal data collected, used and processed by us. Furthermore, data subjects are informed about their rights by means of this data protection declaration. As the controller, Search Engine Marketing Boutique GmbH has implemented numerous technical and organizational measures to ensure the most complete protection possible for personal data processed via this website. However, Internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, every person concerned is free to transmit personal data to us in alternative ways, for example by telephone.

1. Definitions

The Search Engine Marketing Boutiques GmbH data protection declaration is based on the terms used by the European legislator for directives and regulations when the General Data Protection Regulation (GDPR) was adopted. Our data protection declaration should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance. We use the following terms in this data protection declaration:

Personal data
Personal data is all information that relates to an identified or identifiable natural person (hereinafter "data subject"). A natural person is regarded as identifiable who, directly or indirectly, in particular by means of assignment to an identifier such as a name, to an identification number, to location data, to an online identifier or to one or more special characteristics that express the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person can be identified.
Affected person
Affected person is any identified or identifiable natural person whose personal data is processed by the person responsible for processing.
Processing
Processing is any process carried out with or without the help of automated procedures or any such series of processes in connection with personal data, such as the collection, recording, organization, ordering, storage, adaptation or modification, reading out, querying , the use, the disclosure by transmission, distribution or any other form of provision, the comparison or the linking, the restriction, the deletion or the destruction.
Restriction of processing
Restriction of processing is the marking of stored personal data with the aim of restricting their future processing.
Profiling
Profiling is any type of automated processing of personal data that consists of using this personal data to evaluate certain personal aspects that relate to a natural person, in particular aspects relating to work performance, economic situation To analyze or predict the health, personal preferences, interests, reliability, behavior, whereabouts or relocation of this natural person.
Pseudonymization
Pseudonymization is the processing of personal data in a way in which the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is stored separately and is subject to technical and organizational measures that ensure that the personal data are not assigned to an identified or identifiable natural person.
The person responsible or the person responsible for the processing
The person responsible for the processing or the person responsible for the processing is the natural or legal person, authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data. If the purposes and means of this processing are specified by Union law or the law of the member states, the person responsible or the specific criteria for his appointment can be provided for in accordance with Union law or the law of the member states.
Processor
Processor is a natural or legal person, public authority, agency or other body that processes personal data on behalf of the person responsible.
Recipient The recipient is a natural or legal person, authority, institution or other body to which personal data is disclosed, regardless of whether it is a third party or not. Authorities that may receive personal data as part of a specific investigation under Union law or the law of the member states are not considered recipients.
Third party
A third party is a natural or legal person, public authority, agency or body other than the data subject, the person responsible, the processor and the persons who are authorized to process the personal data under the direct responsibility of the person responsible or the processor .
Consent
Consent is any voluntary declaration of intent given by the person concerned for the specific case in an informed manner and unequivocally in the form of a declaration or some other unequivocal affirmative act with which the person concerned indicates that they are processing their data I agree to the personal data concerned.

2. Name and address of the person responsible for processing

The person responsible within the meaning of the General Data Protection Regulation, other data protection laws applicable in the member states of the European Union and other provisions with a data protection character is:
Search Engine Marketing Boutique GmbH
Martin-Luther-Str. 2
81539 Munich

Tel .: 089-55065900
E-Mail: oliver.zenglein@the-boutique-agency.de Website: www.the-boutique-agency.de

3. Cookies

The Search Engine Marketing Boutique GmbH website uses cookies. Cookies are text files that are stored and stored on a computer system via an internet browser. Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier for the cookie. It consists of a string of characters through which websites and servers can be assigned to the specific Internet browser in which the cookie was stored. This enables the websites and servers visited to distinguish the individual browser of the person concerned from other Internet browsers that contain other cookies. A specific internet browser can be recognized and identified via the unique cookie ID. By using cookies, the Search Engine Marketing Boutique GmbH can provide the users of this website with more user-friendly services that would not be possible without the cookie setting. Using a cookie, the information and offers on our website can be optimized in the interests of the user. As already mentioned, cookies enable us to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. The user of a website that uses cookies, for example, does not have to re-enter their access data every time they visit the website because this is done by the website and the cookie stored on the user's computer system. Another example is a shopping cart cookie in an online shop. The online shop uses a cookie to remember the items that a customer has placed in the virtual shopping cart. The person concerned can prevent the setting of cookies by our website at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common internet browsers. If the person concerned deactivates the setting of cookies in the internet browser used, not all functions of our website may be fully usable.

A web service from Cybot A / S, Havnegade 39, 1058 Copenhagen, Denmark (hereinafter: cookiebot.com) is loaded onto our website. We use this data to ensure the full functionality of our website. In this context, your browser may transmit personal data to cookiebot.com. The legal basis for data processing is Art. 6 Para. 1 lit. f GDPR. The legitimate interest consists in the correct functioning of the website. The data will be deleted as soon as the purpose for which it was collected has been fulfilled. Further information on the handling of the transferred data can be found in the privacy policy of cookiebot.com: https://www.cookiebot.com/de/privacy-policy/ You can prevent the collection and processing of your data by cookiebot.com by clicking Deactivate the execution of script code in your browser or install a script blocker in your browser.

4. Collection of general data and information

The Search Engine Marketing Boutique GmbH website collects a series of general data and information each time the website is accessed by a data subject or an automated system. These general data and information are stored in the server's log files. The

(1) browser types and versions used,

(2) the operating system used by the accessing system,

(3) the website from which an accessing system reaches our website (so-called referrer),

(4) the sub-web pages that are accessed via an accessing system on our website,

(5) the date and time of access to the website,

(6) an internet protocol address (IP address),

(7) the Internet service provider of the accessing system and

(8) Other similar data and information that serve to avert danger in the event of attacks on our information technology systems. When using these general data and information, the Search Engine Marketing Boutique GmbH does not draw any conclusions about the person concerned. Rather, this information is needed to

(1) to correctly deliver the content of our website,

(2) to optimize the content of our website and the advertising for it,

(3) to ensure the long-term functionality of our information technology systems and the technology of our website as well

(4) to provide law enforcement authorities with the information necessary for law enforcement in the event of a cyber attack. This anonymously collected data and information is therefore statistically evaluated by the Search Engine Marketing Boutique GmbH on the one hand and furthermore with the aim of increasing data protection and data security in our company in order to ultimately ensure an optimal level of protection for the personal data we process. The anonymous data in the server log files are stored separately from all personal data provided by a data subject.

5. Subscription to our newsletter

On the Search Engine Marketing Boutique GmbH website, users are given the opportunity to subscribe to our company's newsletter. The input mask used for this shows which personal data is transmitted to the person responsible for processing when the newsletter is ordered. The Search Engine Marketing Boutique GmbH informs its customers and business partners at regular intervals by means of a newsletter about company offers. Our company's newsletter can only be received by the data subject if

(1) the data subject has a valid email address and

(2) the person concerned registers for the newsletter dispatch. For legal reasons, a confirmation e-mail will be sent to the e-mail address entered by a person concerned for the first time for sending the newsletter using the double opt-in procedure. This confirmation email is used to check whether the owner of the email address, as the person concerned, has authorized receipt of the newsletter. When registering for the newsletter, we also store the IP address assigned by the Internet service provider (ISP) of the computer system used by the person concerned at the time of registration, as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of the e-mail address of a data subject at a later point in time and therefore serves the legal protection of the person responsible for the processing. The personal data collected when registering for the newsletter will only be used to send our newsletter. Furthermore, subscribers to the newsletter could be informed by e-mail if this is necessary for the operation of the newsletter service or a relevant registration, as this could be the case in the case of changes to the newsletter offer or changes in the technical conditions. The personal data collected as part of the newsletter service will not be passed on to third parties. The data subject can cancel the subscription to our newsletter at any time. The consent to the storage of personal data that the person concerned has given us for sending the newsletter can be revoked at any time. There is a corresponding link in every newsletter for the purpose of revoking consent. There is also the option of unsubscribing from the newsletter dispatch directly on the website of the person responsible for processing or to inform the person responsible for processing of this in another way.

6. Newsletter tracking

The Search Engine Marketing Boutique GmbH newsletters contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in such e-mails that are sent in HTML format to enable log file recording and log file analysis. This enables a statistical evaluation of the success or failure of online marketing campaigns to be carried out. Using the embedded tracking pixel, the Search Engine Marketing Boutique GmbH can recognize whether and when an e-mail was opened by a data subject and which links in the e-mail were called up by the data subject. Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by the person responsible for processing in order to optimize the sending of the newsletter and to better adapt the content of future newsletters to the interests of the person concerned. These personal data will not be passed on to third parties. Affected persons are entitled at any time to revoke the relevant separate declaration of consent given via the double opt-in procedure. After revocation, this personal data will be deleted by the person responsible for processing. The Search Engine Marketing Boutique GmbH automatically interprets a withdrawal from the receipt of the newsletter as a revocation.

7. Contact options via the website

The website of Search Engine Marketing Boutique GmbH contains information that enables quick electronic contact to our company and direct communication with us, which also includes a general address for the so-called electronic mail (e-mail address). If a data subject contacts the person responsible for processing by email or a contact form, the personal data transmitted by the data subject will be automatically saved. Such personal data transmitted on a voluntary basis by a data subject to the person responsible for processing are stored for the purpose of processing or contacting the data subject. This personal data is not passed on to third parties.

8. Comment function in the blog on the website

Search Engine Marketing Boutique GmbH offers users the option of leaving individual comments on individual blog posts on a blog that is on the website of the controller. A blog is a portal, usually publicly available on a website, in which one or more people, called bloggers or web bloggers, can post articles or write down thoughts in so-called blog posts. The blog posts can usually be commented on by third parties. If a person concerned leaves a comment on the blog published on this website, in addition to the comments left by the person concerned, information on the time the comment was entered and the user name (pseudonym) chosen by the person concerned are stored and published. In addition, the IP address assigned by the Internet service provider (ISP) to the person concerned is also logged. The IP address is stored for security reasons and in the event that the person concerned violates the rights of third parties or posts illegal content by submitting a comment. The storage of this personal data is therefore in the own interest of the person responsible for the processing, so that he can exculpate himself in the event of an infringement. This collected personal data will not be passed on to third parties unless such a transfer is required by law or serves the legal defense of the person responsible for the processing.

9. Subscription to comments in the blog on the website

The comments posted on the Search Engine Marketing Boutique GmbH blog can generally be subscribed to by third parties. In particular, there is the possibility that a commenter subscribes to the comments following his comment on a specific blog post. If a data subject opts for the option to subscribe to comments, the person responsible for processing sends an automatic confirmation e-mail in order to use the double opt-in procedure to check whether the owner of the e-mail address provided is really the same Option has decided. The option to subscribe to comments can be canceled at any time.

10. Routine deletion and blocking of personal data

The person responsible for processing processes and stores personal data of the data subject only for the period of time that is necessary to achieve the storage purpose or if this is specified by the European directives and regulations or another legislator in laws or regulations, which the person responsible for the processing is subject to, was provided. If the purpose of storage no longer applies or if a storage period prescribed by the European directives and regulations or another responsible legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

11. Rights of the data subject

Right to confirmation
Every person concerned has the right granted by the European legislator of directives and regulations to request confirmation from the person responsible for processing as to whether personal data concerning them are being processed. If a data subject wishes to make use of this right to confirmation, they can contact an employee of the person responsible for processing at any time.
Right to information
Every person affected by the processing of personal data has the right granted by the European legislator of directives and regulations to receive free information about the personal data stored about him and a copy of this information from the person responsible for processing at any time. Furthermore, the European directives and regulations grant the data subject access to the following information:
- the processing purposes
- the categories of personal data that are processed
- the recipients or categories of recipients to whom the personal data have been disclosed or are still being disclosed, in particular for recipients in third countries or international organizations
- If possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration
- the existence of a right to correction or deletion of the personal data concerning you or to restriction of processing by the person responsible or a right to object to this processing
- the right to lodge a complaint with a supervisory authority
- if the personal data are not collected from the data subject: all available information on the origin of the data
- the existence of automated decision-making including profiling in accordance with Article 22 (1) and (4) GDPR and - at least in these cases - meaningful information about the logic involved and the scope and intended effects of such processing for the data subject

Furthermore, the data subject has a right to information as to whether personal data has been transmitted to a third country or to an international organization. If this is the case, the data subject has the right to receive information about the appropriate guarantees in connection with the transmission. If a person concerned wishes to exercise this right to information, they can contact an employee of the person responsible for processing at any time.

c) Right to correction

Every person affected by the processing of personal data has the right granted by the European legislator of directives and regulations to request the immediate correction of incorrect personal data concerning them. Furthermore, the data subject has the right, taking into account the purposes of the processing, to request the completion of incomplete personal data - including by means of a supplementary declaration. If a data subject wishes to exercise this right to rectification, they can contact an employee of the controller at any time.

d) Right to erasure (right to be forgotten)

Every person affected by the processing of personal data has the right granted by the European legislator of directives and regulations to demand that the person responsible delete the personal data concerning them immediately if one of the the following reasons apply and insofar as processing is not necessary:

○ The personal data were collected or otherwise processed for purposes for which they are no longer necessary.

○ The data subject revokes their consent, on which the processing was based in accordance with Art. 6 Paragraph 1 Letter a GDPR or Art. 9 Paragraph 2 Letter a GDPR, and there is no other legal basis for the processing.

○ The data subject objects to the processing in accordance with Art. 21 Paragraph 1 GDPR and there are no overriding legitimate reasons for the processing, or the data subject objects in accordance with Art. 21 Paragraph 2 GDPR processing a.

○ The personal data was processed unlawfully.

○ The deletion of personal data is necessary to fulfill a legal obligation under Union law or the law of the member states to which the person responsible is subject.

○ The personal data was collected in relation to the information society services offered in accordance with Art. 8 Para. 1 GDPR.

If one of the above-mentioned reasons applies and a data subject wishes to have personal data stored at Search Engine Marketing Boutique GmbH deleted, they can contact an employee of the person responsible for processing at any time. The Search Engine Marketing Boutique GmbH employee will arrange for the deletion request to be met immediately. If the personal data has been made public by the Search Engine Marketing Boutique GmbH and our company, as the person responsible, is obliged to delete the personal data in accordance with Art. 17 Paragraph 1 GDPR, the Search Engine Marketing Boutique GmbH takes appropriate measures, taking into account the available technology and the implementation costs of a technical nature, in order to inform other data processors who process the published personal data that the data subject has requested the deletion of all links to this personal data or of copies or replications of this personal data from these other data processors has requested, as far as the processing is not necessary. The Search Engine Marketing Boutique GmbH employee will arrange the necessary in individual cases.

Right to restriction of processing

Every person affected by the processing of personal data has the right, granted by the European legislator of directives and regulations, to require the controller to restrict processing if one of the following conditions is met:

○ The correctness of the personal data is contested by the data subject for a period that enables the person responsible to check the correctness of the personal data.

○ The processing is unlawful, the data subject refuses to delete the personal data and instead requests that the use of the personal data be restricted.

○ The person responsible no longer needs the personal data for the purposes of processing, but the person concerned needs them to assert, exercise or defend legal claims.

○ The person concerned has objection to the processing acc. Art. 21 para. 1 GDPR and it has not yet been determined whether the legitimate reasons of the person responsible outweigh those of the person concerned.

If one of the above conditions is met and a data subject would like to request the restriction of personal data stored at tSearch Engine Marketing Boutique GmbH, they can contact an employee of the person responsible for processing at any time. The employee of the Search Engine Marketing Boutique GmbH will arrange for the processing to be restricted.

Right to data portability

Every person affected by the processing of personal data has the right, granted by the European legislator of directives and regulations, to receive the personal data relating to them, which have been provided to a person responsible by the person concerned, in a structured, common and machine-readable format receive. You also have the right to transfer this data to another person responsible without hindrance from the person responsible to whom the personal data was provided, provided that the processing is based on consent in accordance with Art. 6 Para. 1 Letter a GDPR or Art. 9 Para . 2 letter a DS-GVO or on a contract according to Art. 6 para. 1 letter b DS-GVO and the processing is carried out using automated procedures, unless the processing is necessary for the performance of a task that is in the public interest or takes place in the exercise of public authority, which has been assigned to the person responsible. Furthermore, when exercising their right to data portability in accordance with Art. 20 (1) GDPR, the data subject has the right to have the personal data transmitted directly from one person responsible to another, insofar as this is technically feasible and if this does not affect the rights and freedoms of other persons. To assert the right to data portability, the person concerned can contact an employee of the Search Engine Marketing Boutique GmbH at any time.

Right to object

Every person affected by the processing of personal data has the right granted by the European legislator of directives and regulations to object at any time to the processing of personal data relating to them based on Art. 6 para. 1 letters e or f DS-GVO takes place, to object. This also applies to profiling based on these provisions. In the event of an objection, the Search Engine Marketing Boutique GmbH will no longer process the personal data, unless we can demonstrate compelling legitimate reasons for the processing that outweigh the interests, rights and freedoms of the data subject, or the processing is for the purpose of assertion, exercise or defense of legal claims. If the Search Engine Marketing Boutique GmbH processes personal data in order to operate direct mail, the data subject has the right to object at any time to the processing of personal data for the purpose of such advertising. This also applies to profiling insofar as it is related to such direct advertising. If the data subject objects to the processing of the Search Engine Marketing Boutique GmbH for direct marketing purposes, the Search Engine Marketing Boutique GmbH will no longer process the personal data for these purposes. In addition, the data subject has the right, for reasons arising from their particular situation, to object to the processing of personal data concerning them that is carried out at Search Engine Marketing Boutique GmbH for scientific or historical research purposes or for statistical purposes in accordance with Art. 89 Para. 1 DS- GMOs, to object, unless such processing is necessary to fulfill a task in the public interest. To exercise the right to object, the person concerned can contact any employee of the Search Engine Marketing Boutique GmbH or another employee directly. The data subject is also free, in connection with the use of information society services, regardless of Directive 2002/58 / EC, to exercise their right of objection by means of automated procedures in which technical specifications are used.

Automated decisions in individual cases including profiling

Every person affected by the processing of personal data has the right granted by the European legislator not to be subject to a decision based solely on automated processing - including profiling - that has legal effect on him unfolds or significantly affects them in a similar way, provided that the decision (1) is not necessary for the conclusion or performance of a contract between the data subject and the person responsible, or (2) based on Union or Member State law to which the person responsible is subject to, is admissible and these legal provisions contain appropriate measures to safeguard the rights and freedoms as well as the legitimate interests of the data subject or (3) takes place with the express consent of the data subject. If the decision (1) is necessary for the conclusion or performance of a contract between the data subject and the person responsible, or (2) it is made with the express consent of the data subject, the Search Engine Marketing Boutique GmbH takes appropriate measures to safeguard the rights and freedoms and the legitimate To protect the interests of the data subject, including at least the right to obtain intervention by a person on the part of the person responsible, to express their own point of view and to contest the decision. If the data subject wishes to assert rights with regard to automated decisions, they can contact an employee of the controller at any time.

Right to revoke consent under data protection law

Every person affected by the processing of personal data has the right, granted by the European legislator of directives and regulations, to revoke consent to the processing of personal data at any time. If the person concerned wishes to assert their right to withdraw consent, they can contact an employee of the person responsible for processing at any time.

12. Data protection in applications and in the application process

The person responsible for processing collects and processes the personal data of applicants for the purpose of handling the application process. The processing can also be done electronically. This is particularly the case if an applicant submits the relevant application documents electronically, for example by email or via a web form on the website, to the person responsible for processing. If the person responsible for processing concludes an employment contract with an applicant, the data transmitted will be stored for the purpose of processing the employment relationship in compliance with the statutory provisions. If the person responsible for processing does not conclude an employment contract with the applicant, the application documents will be automatically deleted two months after notification of the rejection decision, provided that deletion does not conflict with any other legitimate interests of the person responsible for processing. Another legitimate interest in this sense is, for example, a burden of proof in proceedings under the General Equal Treatment Act (AGG).

13. Data protection provisions on the application and use of AddThis

The person responsible for processing has integrated components of the AddThis company on this website. AddThis is a so-called bookmarking provider. The service enables a simplified bookmarking of websites via buttons. Hovering over the AddThis component with the mouse or clicking on it will display a list of bookmarking and sharing services. AddThis is used on over 15 million websites, and according to the operating company, the buttons are displayed over 20 billion times a year. AddThis is operated by AddThis, Inc. 1595 Spring Hill Road, Suite 300, Vienna, VA 22182, USA. Each time one of the individual pages of this website is called up, which is operated by the person responsible for processing and on which an AddThis component has been integrated, the Internet browser on the information technology system of the person concerned is automatically prompted by the respective AddThis component to transfer data from the Website www.addthis.com. As part of this technical process, AddThis receives knowledge of the visit and which specific individual page of this website is used by the information technology system used by the person concerned. AddThis also receives information about the IP address assigned by the Internet service provider (ISP) of the computer system used by the person concerned, the browser type, the browser language, the website accessed before our website, the date and time of the visit to our website. AddThis uses this data to create anonymized user profiles. The data and information transmitted to AddThis in this way enable the AddThis company itself and the companies affiliated with AddThis or its partner companies to target visitors to the website of the person responsible for processing with personalized and interest-based advertising. AddThis displays personalized and interest-based advertising based on a cookie set by the company. This cookie analyzes the individual surfing behavior of the computer system used by the person concerned. The cookie saves the visits to Internet pages made by the computer system. The person concerned can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent AddThis from setting a cookie on the information technology system of the person concerned. In addition, cookies already set by AddThis can be deleted at any time via an Internet browser or other software programs. The data subject also has the option to permanently object to the processing of personal data by AddThis. To do this, the person concerned must press the opt-out button under the link http://www.addthis.com/privacy/opt-out, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the person concerned. If the cookies are deleted on the data subject's system after an objection, the data subject must call up the link again and set a new opt-out cookie. With the setting of the opt-out cookie, however, there is the possibility that the website of the person responsible for processing can no longer be fully used by the person concerned. The applicable data protection provisions of AddThis can be found at http://www.addthis.com/privacy/privacy-policy.

14. Data protection provisions on the application and use of Facebook

The person responsible for processing has integrated components of the company Facebook on this website. Facebook is a social network. A social network is a social meeting place operated on the Internet, an online community that usually enables users to communicate with one another and to interact in virtual space. A social network can serve as a platform for exchanging opinions and experiences, or it enables the Internet community to provide personal or company-related information. Among other things, Facebook enables users of the social network to create private profiles, upload photos and network via friend requests. The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the USA or Canada, the person responsible for processing personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland. Each time one of the individual pages of this website is accessed, which is operated by the person responsible for processing and on which a Facebook component (Facebook plug-in) has been integrated, the Internet browser on the information technology system of the person concerned is automatically activated by the respective Facebook -Component causes a representation of the corresponding Facebook component to be downloaded from Facebook. A complete overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=us_EN. As part of this technical process, Facebook receives knowledge of which specific subpage of our website is visited by the person concerned. If the person concerned is logged into Facebook at the same time, Facebook recognizes with each visit to our website by the person concerned and for the entire duration of the respective stay on our website, which specific subpage of our website the person concerned is visiting. This information is collected by the Facebook component and assigned to the respective Facebook account of the person concerned by Facebook. If the person concerned activates one of the Facebook buttons integrated on our website, for example the “Like” button, or if the person concerned makes a comment, Facebook assigns this information to the person concerned’s personal Facebook user account and saves this personal data . Facebook always receives information via the Facebook component that the person concerned has visited our website if the person concerned is logged into Facebook at the same time as accessing our website; this takes place regardless of whether the person concerned clicks on the Facebook component or not. If the data subject does not want this information to be transmitted to Facebook, they can prevent the transmission by logging out of their Facebook account before calling up our website. The data guideline published by Facebook, which is available at https://www.facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. It also explains which setting options Facebook offers to protect the privacy of the data subject. Various applications are also available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.

15. Data protection provisions on the application and use of LinkedIn

The person responsible for processing uses the retargeting tool and conversion tracking of LinkedIn on this website. The operating company of LinkedIn is LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Ireland. LinkedIn is a social network. A social network is a social meeting place operated on the Internet, an online community that generally allows users to communicate and interact with each other in virtual space. A social network can serve as a platform for sharing opinions and experiences or enables the Internet community to provide personal or company-related information. LinkedIn allows users of the social network to create personal professional profiles, upload photos, and network with existing or make new business contacts, among other things. Furthermore, companies can create profiles and publish events or job offers. For this purpose, the LinkedIn Insight tag has been integrated. The purpose of using the LinkedIn Insight Tag is a statistical, pseudonymized evaluation of page views and website usage as well as addressing users in remarketing campaigns. The use is based on Art. 6 para. 1 sentence 1 lit. a) DSGVO. The following data is collected and stored in the process: LinkedIn user ID (cookie ID) IP address Metadata of the website visit, e.g. browser type, website visited. As part of this technical procedure, LinkedIn receives knowledge of which specific sub-page of our website is visited by the data subject. If the data subject is logged in to LinkedIn at the same time, LinkedIn recognizes which specific sub-page of our website the data subject is visiting with each call to our website by the data subject and for the entire duration of the respective stay on our website. This information is collected by the LinkedIn component and assigned by LinkedIn to the respective LinkedIn account of the data subject. LinkedIn always receives information via the LinkedIn component that the data subject has visited our website if the data subject is simultaneously logged into LinkedIn at the time of calling up our website; this takes place regardless of whether the data subject clicks on the LinkedIn component or not. If the data subject does not want this information to be transmitted to LinkedIn, he or she can prevent the transmission by logging out of his or her LinkedIn account before accessing our website. LinkedIn anonymizes the data within 7 days. Within 90 days, it deletes the data again. The operator does not receive any personal data - only summarized reports are transmitted, which include demographics or performance of the ads. Site operators receive information on criteria such as job, company size, location. The website operator has no influence on the content of the plugins and the information transmission. The data policy published by LinkedIn, which is available at https://www.linkedin.com/legal/privacy-policy, provides information about the collection, processing and use of personal data by LinkedIn.

16. Data protection provisions on the application and use of Google Analytics (with anonymization function)

The person responsible for processing has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analysis service. Web analysis is the gathering, collection and evaluation of data on the behavior of visitors to websites. A web analysis service collects, among other things, data on the website from which a person concerned came to a website (so-called referrer), which subpages of the website were accessed or how often and for how long a subpage was viewed. A web analysis is mainly used to optimize a website and for the cost-benefit analysis of Internet advertising. The provider of the analytics component is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. The person responsible for processing uses the addition "_gat._anonymizeIp" for web analysis via Google Analytics. By means of this addition, the IP address of the Internet connection of the person concerned is shortened and anonymized by Google if our Internet pages are accessed from a member state of the European Union or from another state party to the Agreement on the European Economic Area. The purpose of the Google Analytics component is to analyze the flow of visitors to our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us that show the activities on our website, and to provide other services related to the use of our website. Google Analytics places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyze the use of our website. Every time one of the individual pages of this website is accessed, which is operated by the person responsible for processing and on which a Google Analytics component has been integrated, the Internet browser on the information technology system of the person concerned is automatically triggered by the respective Google Analytics component To transmit data to Google for the purpose of online analysis. As part of this technical process, Google gains knowledge of personal data, such as the IP address of the person concerned, which Google uses, among other things, to track the origin of visitors and clicks and subsequently to enable commission accounting. The cookie is used to store personal information, such as the access time, the location from which access originated and the frequency of visits to our website by the person concerned. Each time you visit our website, this personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass this personal data collected through the technical process on to third parties. The person concerned can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs. Furthermore, the data subject has the option of objecting to the collection of the data generated by Google Analytics relating to the use of this website and the processing of this data by Google and to prevent such. To do this, the person concerned must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data or information on website visits may be transmitted to Google Analytics. The installation of the browser add-on is considered an objection by Google. If the information technology system of the person concerned is deleted, formatted or reinstalled at a later point in time, the person concerned must reinstall the browser add-on in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the person concerned or another person who is attributable to their sphere of control, there is the option of reinstalling or reactivating the browser add-on. Further information and the applicable data protection provisions of Google can be found at https://policies.google.com/?hl=en and at https://marketingplatform.google.com/about/analytics/terms/us/ .

17. Data protection provisions on the application and use of Matomo (formerly Piwik)

The data controller implemented on this website the open source software tool Matomo (www.matomo.org, formerly Piwik). Matomo is a web analysis service. Web analysis is the collection, compilation and analysis of data about the behavior of visitors to websites. A web analysis service collects, among other things, data on which website a data subject came to a website from (so-called referrers), which subpages of the website were accessed or how often and for how long a subpage was viewed. A web analysis is mainly used for the optimization of a website and for the cost-benefit analysis of internet advertising. Matomo is a web analysis service provided by InnoCraft Ltd, 150 Willis St, 6011 Wellington, New Zealand. The purpose of using Matomo is to analyze the flow of visitors to our website in order to increase the attractiveness, content and functionality of our website. Matomo sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Matomo is enabled to analyze the use of our website. The use is based on Art. 6 para. 1 p. 1 lit. a DSGVO.

The following data is collected and stored:
- the IP address, shortened by the last two bytes (anonymized)
- pages accessed and sub-pages, the time of access and the time spent on the website (paths)
- the page from which the user came to our website (referrer)
- which browser with which plugins and which operating system is used (user client)

The data is deleted as soon as it is no longer needed for our purposes, at the latest after 365 days.

The data collected with the help of Matomo is stored on our own servers. It is not passed on to third parties. The hosting of the servers is done by Google Virtual Machine - a product of Google Ireland Limited. Google only provides the infrastructure and has no access to the data. The storage location is europe-west3-c in Frankfurt, Germany, Europe. There is no data storage in a third country. Further information and the applicable privacy policy of Matomo can be found at https://matomo.org/privacy-policy/. Questions regarding data protection can be addressed directly to Matomo by e-mail via privacy@matomo.org.

18. Data protection provisions on the application and use of Google Remarketing

The person responsible for processing has integrated Google Remarketing services on this website. Google Remarketing is a function of Google Ads that enables a company to show advertisements to Internet users who have previously been on the company's website. The integration of Google Remarketing therefore allows a company to create user-related advertising and consequently to show interest-relevant advertisements to the Internet user. The provider of Google Remarketing services is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. The purpose of Google Remarketing is to display interest-relevant advertising. Google Remarketing enables us to display advertisements via the Google advertising network or to have them displayed on other websites that are tailored to the individual needs and interests of Internet users. Google Remarketing places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. With the setting of the cookie, Google is enabled to recognize the visitor to our website if they subsequently access websites that are also members of the Google advertising network. Every time a website is accessed on which the Google Remarketing service has been integrated, the data subject's internet browser automatically identifies itself to Google. As part of this technical process, Google gains knowledge of personal data, such as the IP address or the surfing behavior of the user, which Google uses, among other things, to display interest-relevant advertising. The cookie is used to store personal information, such as the websites visited by the person concerned. Each time you visit our website, personal data, including the IP address of the internet connection used by the person concerned, is transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass this personal data collected through the technical process on to third parties. The person concerned can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs. The data subject also has the option of objecting to interest-based advertising by Google. To do this, the person concerned must call up the link www.google.de/settings/ads from each of the Internet browsers they use and make the desired settings there. Further information and the applicable data protection provisions of Google can be found at https://policies.google.com/?hl=en.

19. Data protection provisions on the application and use of Google Ads

The data controller has integrated Google Ads on this website. Google Ads is an internet advertising service that allows advertisers to place ads in Google's search engine results as well as in the Google advertising network. Google Ads enables an advertiser to define certain keywords in advance by means of which an advertisement is only displayed in Google's search engine results when the user retrieves a keyword-relevant search result with the search engine. In the Google advertising network, the ads are distributed to topic-related websites using an automatic algorithm and taking into account the previously defined keywords. The Google Ads services are provided by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. The purpose of Google Ads is to promote our website by displaying interest-relevant advertising on the websites of third-party companies and in the search engine results of the Google search engine and by displaying third-party advertising on our website. If a person concerned reaches our website via a Google ad, a so-called conversion cookie is stored on the information technology system of the person concerned by Google. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the person concerned. If the cookie has not yet expired, the conversion cookie is used to determine whether certain sub-pages, for example the shopping cart from an online shop system, have been accessed on our website. The conversion cookie enables both we and Google to understand whether a person concerned who came to our website via a Google Ads ad generated sales, i.e. completed or canceled a purchase. The data and information collected through the use of the conversion cookie are used by Google to compile visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via Google Ads ads, i.e. to determine the success or failure of the respective Google Ads ad and to check our Google Ads ads for the Optimize the future. Neither our company nor other Google Ads advertisers receive any information from Google that could identify the data subject. The conversion cookie is used to store personal information, for example the websites visited by the person concerned. Each time you visit our website, personal data, including the IP address of the internet connection used by the person concerned, is transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass this personal data collected through the technical process on to third parties. The person concerned can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the person concerned. In addition, a cookie already set by Google Ads can be deleted at any time via the Internet browser or other software programs. The data subject also has the option of objecting to interest-based advertising by Google. To do this, the person concerned must call up the link www.google.de/settings/ads from each of the Internet browsers they use and make the desired settings there. Further information and the applicable data protection provisions of Google can be found at https://policies.google.com/?hl=en.

20. Data protection provisions on the application and use of Instagram

The controller has integrated components of the Instagram service on this website. Instagram is a service that qualifies as an audiovisual platform and enables users to share photos and videos and also to disseminate such data in other social networks. The operating company for Instagram services is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA. Each time one of the individual pages of this website is accessed, which is operated by the person responsible for processing and on which an Instagram component (Insta button) has been integrated, the Internet browser on the information technology system of the person concerned is automatically replaced by the respective Instagram component causes a representation of the corresponding component to be downloaded from Instagram. As part of this technical process, Instagram receives knowledge of which specific subpage of our website is visited by the person concerned. If the person concerned is logged in to Instagram at the same time, Instagram recognizes which specific sub-page the person concerned is visiting with each visit to our website by the person concerned and for the entire duration of their stay on our website. This information is collected by the Instagram component and assigned to the respective Instagram account of the person concerned by Instagram. If the person concerned clicks one of the Instagram buttons integrated on our website, the data and information transferred with it are assigned to the personal Instagram user account of the person concerned and stored and processed by Instagram. Instagram always receives information via the Instagram component that the person concerned has visited our website if the person concerned is logged in to Instagram at the same time as accessing our website; this takes place regardless of whether the person concerned clicks on the Instagram component or not. If the data subject does not want this information to be transmitted to Instagram, they can prevent the transmission by logging out of their Instagram account before calling up our website. Further information and the applicable data protection provisions of Instagram can be found at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.

21. Data protection provisions on the application and use of HubSpot

On this website we use HubSpot to process your inquiries quickly and efficiently. HubSpot is a US software company with a subsidiary in Ireland. Contact: HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, Telephone: +353 1 5187500.

HubSpot is certified under the conditions of the "EU - US Privacy Shield Framework" and is subject to the TRUSTe 's Privacy Seal and the "US - Swiss Safe Harbor “Framework and thereby undertakes to comply with EU data protection law. In addition, we have concluded a data processing agreement (DPA) with HubSpot. This ensures that HubSpot only uses the user data within the framework of EU data protection standards to process the requests and does not pass them on to third parties.

To improve the user experience on our website, we use the live chat service "Messages" from HubSpot to send and receive messages on some sub-pages (round chat icon at the bottom right of the screen). If this function is approved and used, the following data will be transmitted to the HubSpot servers: - Content of all sent and received chat messages - Context information (e.g. the page on which the chat was used) - Optional: E-mail address of the user (if from User provided via chat function) The legal basis for the use of the Hubspot services is Art. 6 I f GDPR - legitimate interest. Our legitimate interest in using this service is to optimize our marketing measures and improve our service quality on the website. If you send us inquiries via our chat window, we will save your IP address as well as your chat messages. You do not need to enter your name for the chat.

You can only send inquiries by specifying your email address and without specifying your name. The data you enter in the contact form or in the chat will remain with us until you ask us to delete it or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory statutory provisions - especially retention periods - remain unaffected. If you do not agree to our processing of your request via HubSpot, you can alternatively communicate with us by email, telephone or fax.

More information on HubSpot's data protection regulations » More information from HubSpot regarding EU data protection regulations» You can find more information about the cookies used by HubSpot here & here »If you generally do not want HubSpot to collect data, you can save cookies at any time Prevent your browser settings accordingly or send us an email to marketing@the-boutique-agency.de with the subject "Hubspot Opt.-out".

22. Privacy Policy regarding using Sendinblue

This website uses Sendinblue to send out newsletters. The service provider is Sendinblue GmbH, Nürnberger Straße 8, 10787 Berlin, Germany.

Sendinblue is a service which, among other things, organises and analyses the sending of newsletters. The data you enter to receive the newsletter is stored on Sendinblue's servers in Germany.

If you do not want Sendinblue to analyse your data, you must unsubscribe from the newsletter. You will find a link to unsubscribe in each newsletter message.

Sendinblue allows us to analyse our newsletter campaigns. For example, we can see whether a newsletter message was opened and which links, if any, were clicked. This allows us to see which links were clicked on the most.

We can also see whether certain pre-defined actions have been taken after opening/clicking (conversion rate). For example, we can see if you made a purchase after clicking on the newsletter.

Sendinblue also allows us to subdivide ("cluster") the recipients of our newsletters into different categories. For example, newsletter recipients can be grouped by age, gender or location. In this way, newsletters can be better targeted.

For detailed information on Sendinblue's features, please visit https://de.sendinblue.com/funktionen/e-mail-marketing/.

The data processing is based on your consent (Art. 6 para. 1 lit. a DSGVO). You may revoke this consent at any time. Such revocation shall not affect the lawfulness of any data processing already carried out.

For further details, please refer to Sendinblue's privacy policy at: https://de.sendinblue.com/legal/privacypolicy/.

23. Data protection provisions for the use of MailChimp

This website uses the services of MailChimp to send newsletters. The provider is Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.

MailChimp is a service with which, among other things, the sending of newsletters can be organized and analyzed. If you enter data for the purpose of subscribing to the newsletter (e.g. e-mail address), these will be stored on MailChimp's servers in the USA.

MailChimp is certified according to the "EU-US Privacy Shield". The "Privacy Shield" is an agreement between the European Union (EU) and the USA that aims to ensure compliance with European data protection standards in the USA.

With the help of MailChimp we can analyze our newsletter campaigns. When you open an email sent with MailChimp, a file contained in the email (so-called web beacon) connects to the MailChimp servers in the USA. In this way it can be determined whether a newsletter message has been opened and which links have been clicked. Technical information is also recorded (e.g. time of access, IP address, browser type and operating system). This information cannot be assigned to the respective newsletter recipient. They are used exclusively for the statistical analysis of newsletter campaigns. The results of these analyzes can be used to better adapt future newsletters to the interests of the recipients. If you do not want an analysis by MailChimp, you have to unsubscribe from the newsletter. We provide a link for this in every newsletter message. You can also unsubscribe from the newsletter directly on the website . The data processing takes place on the basis of your consent (Art. 6 Para. 1 lit. a GDPR).

You can revoke this consent at any time by unsubscribing from the newsletter . The legality of the data processing operations already carried out remains unaffected by the revocation. The data you provide to us for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe from the newsletter. This does not affect data that we have stored for other purposes.

After you have been removed from the newsletter distribution list, your email address may be stored in a blacklist by us or the newsletter service provider in order to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in compliance with the legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR). Storage in the blacklist is not limited in time. You can object to the storage provided that your interests outweigh our legitimate interests.

For more information, see MailChimp's data protection provisions at: https://mailchimp.com/legal/terms/.

24. Data protection provisions on the application and use of YouTube

The data controller has integrated components from YouTube on this website. YouTube is an Internet video portal that enables video publishers to post video clips free of charge and other users to view, rate and comment on them free of charge. YouTube allows the publication of all types of videos, which is why complete film and TV programs, but also music videos, trailers or videos made by users themselves can be accessed via the Internet portal. YouTube is provided by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. Each time one of the individual pages of this website is accessed, which is operated by the person responsible for processing and on which a YouTube component (YouTube video) has been integrated, the Internet browser on the information technology system of the person concerned is automatically replaced by the respective YouTube component prompts you to download a representation of the corresponding YouTube component from YouTube. Further information on YouTube can be found at https://www.youtube.com/yt/about/de/. As part of this technical process, YouTube and Google gain knowledge of which specific subpage of our website is visited by the person concerned. If the person concerned is logged in to YouTube at the same time, YouTube recognizes which specific sub-page of our website the person concerned is visiting by calling up a subpage that contains a YouTube video. This information is collected by YouTube and Google and assigned to the respective YouTube account of the person concerned. YouTube and Google always receive information via the YouTube component that the person concerned has visited our website if the person concerned is logged in to YouTube at the same time as accessing our website; this takes place regardless of whether the person concerned clicks on a YouTube video or not. If the data subject does not want this information to be transmitted to YouTube and Google, they can prevent the transmission by logging out of their YouTube account before calling up our website. The data protection regulations published by YouTube, which are available at https://policies.google.com/?hl=en/, provide information about the collection, processing and use of personal data by YouTube and Google.

25. Data protection provisions about the application and use of Search Ads 360

The controller has integrated components from Search Ads 360 by Google on this website. Search Ads 360 is a brand of Google, under which mainly special online marketing solutions are marketed to advertising agencies and publishers. The provider of Search Ads 360 and the associated Google Marketing Platform is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. Search Ads 360 transfers data to the Search Ads 360 server with every impression and with clicks or other activities. Each of these data transfers triggers a cookie request to the browser of the person concerned. If the browser accepts this request, Search Ads 360 places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. The purpose of the cookie is to optimize and display advertising. The cookie is used, among other things, to place and display user-relevant advertising and to create reports on advertising campaigns or to improve them. The cookie also serves to prevent the same advertisement from being shown multiple times. Search Ads 360 uses a cookie ID, which is required to handle the technical process. The cookie ID is required, for example, to display an advertisement in a browser. Search Ads 360 can also use the cookie ID to record which advertisements have already been displayed in a browser in order to avoid duplication. The cookie ID also enables DoubleClick to record conversions. Conversions are recorded, for example, when a user has previously been shown a DoubleClick advertisement and subsequently makes a purchase on the advertiser's website using the same internet browser. A Search Ads 360 cookie does not contain any personally identifiable information. However, a Search Ads 360 cookie can contain additional campaign identifiers. A campaign identifier is used to identify the campaigns with which the user has already been in contact. Each time one of the individual pages of this website is accessed, which is operated by the person responsible for processing and on which a Search Ads 360 component has been integrated, the Internet browser on the information technology system of the person concerned is automatically triggered by the respective Search Ads 360 component To transmit data to Google for the purpose of online advertising and billing of commissions. As part of this technical process, Google gains knowledge of data that Google also uses to create commission statements. Among other things, Google can understand that the person concerned has clicked on certain links on our website. The person concerned can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a cookie on the information technology system of the person concerned. In addition, cookies already set by Google can be deleted at any time via an Internet browser or other software programs. Further information and the applicable data protection provisions of Search Ads 360 by Google can be found at https://policies.google.com/?hl=en.

26. Data protection provisions about the application and use of Microsoft Clarity

The controller uses the data analysis tool Clarity on this website. The operating company of Clarity is Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA (hereinafter "Microsoft").
The purpose of using Microsoft Clarity is the statistical analysis of user behaviour to improve website usability. For this purpose, selected sessions of users are recorded as video so that the site usage can be analysed.
For this purpose, pseudonymised user profiles are created, which are not used to identify individual users or merged with further data about individual users.
Cookies are used for collection and analysis. Recorded data is stored for 30 days, all marked or favoured sessions as well as heat maps data are kept for 13 months and then deleted. More information can be found at https://learn.microsoft.com/en-us/clarity/setup-and-installation/data-retention.

The use is based on Art. 6 para. 1 sentence 1 lit. a) DSGVO.
The following data is collected and stored:
Access times (time zone setting)
Operating system & platform
IP addresses (exclusively anonymised)
Interactions with the website (e.g.: scroll and cursor movements)

The data policy published by Microsoft, which can be accessed at https://clarity.microsoft.com/terms, provides information on the collection, processing and use of personal data by Microsoft. The website operator has concluded an AV contract including the standard contractual clauses with Microsoft for this purpose.

27. Legal basis for processing

Art. 6 I lit. a DS-GVO serves our company as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary to fulfill a contract to which the data subject is party, as is the case, for example, with processing operations that are necessary for the delivery of goods or the provision of other services or consideration, the processing is based on Art. 6 I lit. b GDPR. The same applies to processing operations that are necessary to carry out pre-contractual measures, for example in cases of inquiries about our products or services. If our company is subject to a legal obligation which requires the processing of personal data, for example to fulfill tax obligations, the processing is based on Art. 6 I lit. c GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor to our company were injured and his name, age, health insurance data or other vital information would have to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6 I lit. d GDPR are based. Ultimately, processing operations could be based on Art. 6 I lit. f GDPR. Processing operations that are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary to safeguard a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject do not prevail. We are particularly permitted to carry out such processing operations because they have been specifically mentioned by the European legislator. In this respect, he took the view that a legitimate interest could be assumed if the person concerned is a customer of the person responsible (recital 47 sentence 2 GDPR).

28. Legitimate interests in processing that are being pursued by the controller or a third party

If the processing of personal data is based on Article 6 I lit. f DS-GVO is our legitimate interest in conducting our business for the benefit of all our employees and our shareholders.

29. Duration for which the personal data are stored

The criterion for the duration of the storage of personal data is the respective statutory retention period. After the deadline has expired, the relevant data is routinely deleted, provided that it is no longer required for contract fulfillment or contract initiation.

30. Statutory or contractual provisions for the provision of personal data; Necessity for the conclusion of the contract; Obligation of the data subject to provide the personal data; possible consequences of non-provision

We explain to you that the provision of personal data is in part required by law (e.g. tax regulations) or can also result from contractual regulations (e.g. information on the contractual partner). In order to conclude a contract, it may sometimes be necessary for a data subject to provide us with personal data that we subsequently have to process. For example, the person concerned is obliged to provide us with personal data when our company concludes a contract with them. Failure to provide personal data would mean that the contract could not be concluded with the person concerned. Before the person concerned provides personal data, the person concerned must contact one of our employees. Our employee explains to the person concerned on a case-by-case basis whether the provision of personal data is required by law or contract or is necessary for the conclusion of a contract, whether there is an obligation to provide the personal data and what consequences the failure to provide the personal data would have.

31. Existence of automated decision-making

As a responsible company, we do not use automatic decision-making or profiling. This data protection declaration was created by the data protection declaration generator of DGD Deutsche Gesellschaft für Datenschutz GmbH, which acts as the external data protection officer Freising , in cooperation with the lawyer for data protection law Christian Solmecke.