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Robin Läckes portrait Robin Läckes portrait

Robin Läckes

Product Lead Data

Robin is specializes in automation and tracking and he advises clients on the appropriate data strategy from tracking to first party data activation.

He is passionate about optimising the quality of our clients' data to deliver real value.

Fun facts & favorites from Robin

His favourite tools: Google Tag Manager, Google BigQuery, LookerStudio, Asana.

First thing in the morning: A big glass of water with lemon juice, journaling, meditation and yoga.

Few people know this about him: In his free time he prefers to read a book instead of using his smartphone.

In his spare time you can find him: In the countryside with his wife and their Labrador.

Favourite event: The SEM Pub Quiz, because you get to meet lots of colleagues from across the industry in a relaxed atmosphere.

His favourite feature of The Boutique Agency is: The GuudCard.
 

Road to Product Lead Data

Robin joined The Boutique Agency team in December 2021.

From 2015 to 2021, Robin worked as Online Marketing Manager and later as Head of Digital at the fashion label tigha (since 2021 Young Poets Society), where as Online Marketing Manager he was responsible for the channels SEA, Display Advertising, Email Marketing & Paid Social, initially operationally and later strategically as Head of Digital.In addition to online marketing, as Head of Digital he was also responsible for category management, CRM and content marketing. 

Robin's background is in Information Management, in which he completed his Bachelor's degree at the TH Cologne.

Robin is Google SA360 certified.

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