Fun facts & favorites from Annika
Annika’s favorite tool: Screaming Frog and Ahrefs share first place
Passion project Annika pursues alongside her work: Providing voluntary SEO support for a website focused on climate neutrality in Germany
Something only a few people know about Annika: During workouts, she usually listens to Oktoberfest or Ballermann party hits because they motivate her the most
Favorite industry event: SEOkomm – for Annika, it perfectly combines expert knowledge with the feeling of a big school field trip
Organizations Annika has donated to: The Ocean Cleanup, Münchner Tierschutzverein
Road to Senior Online Marketing Consultant
Since November 2025, Annika has been part of the team at The Boutique Agency, where she supports the SEO team as a Senior Online Marketing Consultant.
After completing her Abitur, Annika earned a bachelor’s degree in Business Psychology. During her studies, she gained valuable experience in marketing while working as a student trainee. Immediately after graduating, she joined an SEO agency in Munich as a trainee and subsequently spent more than six years working in SEO consulting at a large digital agency.
Annika holds the BVDW SEO professional certification, various certifications from Google, SEMrush, and HubSpot, is certified as a Scrum Master I, and has published several articles in Website Boosting.