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Dominik Graser

Product Lead SEO

Dominik went from being a fan of our SEM Pub Quiz to being a colleague. He joined us as Senior Online Marketing Consultant and Product Lead SEO in March 2025. His main focus is on supporting clients strategically and operationally on their way to the top of the Google SERPs.
In his role as Procut Lead SEO, he develops strategies and products together with his colleagues in order to always meet the requirements of the market - and even stay one step ahead.

Fun facts & favorites from Dominik

Dominik's favorite tools: Screaming Frog SEO Spider

His unofficial role at The Boutique Agency: phone booth blocker

Dominik's 16Personalities is: Commander (ENTJ): The Commander is a born leader with an unparalleled drive to turn his visions into reality. His strategic mind excels at seeing the big picture, identifying long-term goals and developing efficient plans to achieve them. He possesses a rare combination of confidence, charisma and determination that draws others to him and inspires them to follow his lead.

His favorite The Boutique Agency Benefit: Lunchit - I like to eat and I eat a lot!

If Dominik wasn't a Senior SEO Consultant, he would be...: An unsuccessful gardener.

 

Road to Product Lead SEO

Dominik trained as a digital and print media designer. Since SEO is a true passion for him, he decided to turn his hobby into a profession in 2010 and has been working in various agencies in the field of SEO ever since.

He owns certifications from Sistrix, Ryte, SEMrush, HubSpot and Google and has published articles on the website Boosting. He has also been a speaker at various SEO meetups and conferences such as hallo.digital and Campixx Revival.

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