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Johanna Dietrich portrait Johanna Dietrich portrait

Johanna Dietrich

Senior Online Marketing Consultant

Johanna is a product specialist in UX & Usability, helping our clients optimise websites for users and Google to reduce barriers and increase conversions.

She is also passionate about sustainability. She is part of our internal sustainability task force and takes care of our office jungle.

About Johanna

As a Senior Online Marketing Consultant, Johanna advises B2B, SaaS and eCommerce clients on all aspects of SEO, web performance and usability. She is also a Product Specialist for UX & Usability, helping our clients optimise their websites for users and Google to reduce barriers and increase conversions.

Fact sheet

Johanna's favourite tools: Figma and

Her internal role at The Boutique Agency is (actually): Plant Whisperer, Adventure Traveller, Tupperware Influencer.

First thing in the morning: muesli and start a Spotify playlist.

Heart projects that Johanna pursues in or out of work: She voluntarily supports the Design Democracy project: an online platform that invites designers to create political posters. The posters are distributed via social media with deliberately undemocratic hashtags in order to break through filter bubbles and counteract an increasing social divide.

Few people know this about Johanna: she loves nature and adventure and has already done a survival tour in the South American jungle.

Johanna's favourite Core Value is: appreciation, because it is one of the reasons why she likes to come to work in the morning.

In her free time you can meet Johanna: on her bike or at the Isar.

Johanna's 16Personalities is: INFP - "The Mediator". This personality type is spontaneous, creative and actively seeks new ideas and solutions.

If Johanna were not Senior OMC, she would be: Marine Biologist.

Professional background

Johanna studied media science and business administration at the University of Regensburg and at the Universitat de Barcelona. Afterwards she did her Master's degree in Media Management at the Bauhaus University in Weimar. 

Before The Boutique Agency, she worked as an intern for the ProsiebenSat.1 Group and for the jewellery and watch manufacturer Cartier. During her traineeship with us, she did additional training at the University of Applied Sciences Munich in Design Thinking, where she learned the user-centred design process through practical examples.

She speaks fluent English and conversational Spanish, having lived in New Zealand for seven months and Barcelona for a year. She is also certified in Google Mobile Experience and Google Analytics (GA4).

Articles by Johanna in our magazine
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SEO and UX - Make it a dream team

A good user experience (UX) not only leads to more conversions but is also essential for optimizing SEO rankings. If you combine your SEO and UX strategy you make your website users happy - and Google.