Usability audit

Joint kick-off meeting to define goals and KPIs, as well as any specific areas of focus that need to be especially considered in the audit process (e.g. determine which page types are the most relevant for conversions).

In the next step, we focus on collecting data. We analyse the user flow to identify key pain points  and barriers.

In order to get a benchmark of the industry and a deeper insight into the needs of the users, we include 2-3 relevant competitor websites in our analysis.

We identify optimisation potential along the user journey flow from the initial search or visit all the way query to the final conversion. We analyse the relevant page types (homepage, category page, product page, checkout/contact page) using design principles based on findings from behavioural and cognitive psychology.  We illustrate the findings and recommendations with mock-ups and explain the principles behind them. 

Based on the PIE framework (PIE = Potential | Importance | Ease), we structure and prioritise the findings in concrete To-Dos and provide a roadmap for recommended actions. 

We present the results and recommended actions of our analysis in a joint meeting - either online or on-site. 

30 % of users will not return to your website after a bad first experience. On the contrary, a  positive experience builds more stable customer loyalty.

The website is the last touchpoint of many customer journeys. Its optimisation will also have a positive impact on the performance of SEA, SEO, Paid social campaigns and co.

Emotions make information more memorable. If a website is helpful or entertaining, users are more likely to return.

A well thought-out user guidance breaks down barriers and lowers the bounce rate and thus has a direct influence on the conversion rate and sales.

Google's first principle is: "Focus on the user and all else will follow":  Page speed, layout shifts, website interactivity and accessibility  - since 2021, Google officially made user experience a ranking factor.

A good user experience can become a new USP that sets you apart from your competition.

We check your website based on the  Web Content Accessibility Guidelines (WCAG) standards. Accessibility increases the usability for all website visitors.

After identifying the improvement opportunities, we support you from creating hypotheses for possible tests to setting tests up in the testing tool and evaluating the results.

We pass on our knowledge and support you in sustainably establishing a  UX processes in your company. 

Strengthen your in-house competencies with a customised usability training.