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LinkedIn Ads

As a fast-growing social media platform with more than 55 million companies on it, LinkedIn is an increasingly important advertising channel for the B2B sector. With detailed targeting options, LinkedIn is ideal for increasing your company's visibility and reaching a targeted audience, including B2B decision makers. Specific ad formats are tailored to the challenges and needs of B2B companies. We can provide you with comprehensive advice from set-up to final report.
This is what our cooperation looks like
Consulting and conception

At the start of our relationship, we will conduct a joint analysis to gain a full understanding of your objectives. Together we will explore relevant targeting options and define a strategic approach to reach your audience.

Campaign setup

Now it's our turn: Once the strategy is in place, we set up the campaigns. We also advise on the creation of text assets and creative.

Monitoring & check-in calls

Through regular monitoring using Looker Dashboards, we are always aware of the latest developments and can quickly implement adjustments and optimisations.

Project conclusion & lessons learned

At the end of the project, you will receive a detailed report on the performance of your campaigns and the lessons learned.

4 OF 5

LinkedIn members are business decision makers.

No. 1

B2B social media lead generation platform.

David Willmes
Manager Campaign and Performance Marketing

The Boutique Agency is a valuable advisor and sparring partner for us in establishing a holistic performance marketing approach.

Especially in the area of LinkedIn, which is of particular business relevance to us. From strategic campaign design, distribution, optimisation and performance measurement to the establishment of professional project processes, together we have been able to raise our marketing performance to the next level.

We particularly appreciate the proactive impulses for new possibilities (strategies, tests, ad formats, etc.), which are always thought through in a challenging business environment and can be scaled within the group.

Advantages of LinkedIn Advertising

Long reach

LinkedIn is currently the largest business network with over 850 million members in more than 200 countries and territories. With LinkedIn Ads, you can reach your target audience of professionals, business owners and industry experts on a global scale.

Detailed targeting options

Extensive targeting options allow you to choose the audience you want to reach with your ads. For example, you can target users based on their profile information, such as job title or industry. This allows you to reach the people who are most relevant to your business.

Target group monitoring

LinkedIn Audience Insights gives you the ability to learn more about your audience. This allows us to target more accurately and make exclusions or optimisations.

High quality content

LinkedIn is the most trusted social media platform for sharing quality content. With appropriate ad formats such as single image ads, document ads and video ads, you can achieve your individual goals.


Increase brand awareness among the relevant buying personas that matter to your business.


Nurturing of relevant buying personas on the basis of engagement based KPIs.


Generate relevant, marketing-qualified leads for sales.

LinkedIn Certified Professionals 

As LinkedIn Certified Professionals, Lisa Schöller and Julia Burger are the Branding and Paid Social team members responsible for your LinkedIn Ads.

In addition to in-depth consultancy and conception, they assist our clients with campaign set-up, monitoring and a final report on their LinkedIn ads.