In B2B, precision is key: reaching decision-makers, building trust, and explaining complex offerings—often with limited target audiences and high customer value. Our solutions are designed to efficiently address these challenges.
We analyze your target audience's search behavior and develop precise keyword strategies based on actual needs and specific problem-solving—rather than generic terms. This way, we reach decision-makers exactly when they're actively seeking solutions.
We assist in creating or optimizing your landing pages—focusing on clear messaging, low-threshold conversion points (e.g., demo requests, whitepaper downloads), and logical user navigation. This ensures you get more value from every click.
Not every lead is a good lead. Together, we define meaningful lead criteria (e.g., industry, company size, job title) and align tracking & CRM processes so that your sales team receives only qualified inquiries—not just form submissions.
In B2B, relevance outweighs reach. We help you not only precisely define your buyer personas but also effectively reach them—across all relevant channels.
We utilize CRM data, website behavior, and conversion signals to strategically deploy campaigns:
Remarketing to users with specific interests
CRM uploads to re-engage potential decision-makers
Lookalike audiences based on profiles of your best customers
Using firmographic and demographic criteria, we target your campaigns to the right recipient groups:
Audience segments by company size, industry, role, or region
Persona-specific messaging along the customer journey
Messaging that resonates with decision-makers in their professional context
Whether it's Google Display, YouTube, or social media: we place your message where your target audience truly pays attention:
Ad placements on topic-relevant professional portals and B2B media
Video and display campaigns with industry-specific creatives
A mix of awareness, retargeting, and conversion-focused strategies
In B2B, purchase decisions often take months. We develop campaign structures that keep your brand present throughout the entire decision-making process.
We structure campaigns to target each phase precisely:
Awareness: Build visibility & address problems
Consideration: Present solutions & demonstrate value
Conversion: Build trust & drive action
Not all users need the same message. We differentiate, for example, between:
Price interest vs. feature interest
Initial research vs. returning visit
Whitepaper download vs. demo request
We strategically plan content across the customer journey:
Product comparisons, case studies, ROI calculators for later stages
Thought leadership & educational content for early research phases
A smart combination of paid, owned, and, where applicable, earned content ensures relevance and impact.
Effective B2B marketing requires informed decisions – and for that, the right data.
We create a transparent foundation to evaluate, optimize, and clearly communicate the success of your campaigns to stakeholders.
We support global go-to-market strategies with locally relevant campaign frameworks, translations, and market insights:
Localized SEA & Paid Social campaigns
International SEO strategies
Market entry consulting for new regions
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