A well thought-out tracking concept is the basis for the correct measurement of your business goals and necessary for the optimization of your marketing measures (Google Ads, Facebook Ads, etc.), taking into account the consent of the users. To ensure this, we check your Google Tag Manager for functionality and unused potential.
In the constantly changing world of digital marketing and web analytics, the tracking concept must also be adapted to the changing conditions. In order to gain a competitive advantage as an early adopter through topics such as Google Analytics 4 or Google Consent Mode, we are happy to take care of your Google Tag Manager.
If you already have an in-house team that takes care of your Google Tag Manager, we are happy to advise you and work together with your team to ensure a well-thought-out tracking concept and be available for questions at any time.
Our Technical Online Marketing Team has many years of cross-industry experience, which we will gladly let you benefit from.
Whether Google Analytics 4, Google Consent Mode or Server Side Tagging, we continuously educate ourselves and let you benefit from all the new trends in tracking. As an early adopter, you can gain a competitive advantage over your competitors.
Thanks to our many years of experience across several online marketing channels (Google Ads, Facebook Ads, etc.), we know exactly what is important when it comes to tracking and that properly set up tracking is the basis for sustainable growth.
Google Tag Manager (GTM) is a tag management system (TMS) from Google that, after a one-time implementation, allows you to implement various tracking codes from web analytics tools like Google Analytics or marketing tools like Google Ads on your website without requiring additional IT resources.
The Google Tag Manager is a free tool from Google. There are no costs for the use, regardless of the number of tags.
For the implementation of the Google Tag Manager, the one-time integration of a code snippet in the <head> and <body> area of the page by IT is necessary. However, in this step we recommend that your IT directly integrates the DataLayer on the basis of the previously created tracking concept and with all the necessary information.
The DataLayer is a Javascript object that contains all the relevant information for the page in question, so that when specific tags are created, this information can be accessed from within Google Tag Manager.
The Google Tag Manager provides a central place to manage all analytics and marketing tags. In addition, IT only has to deal with the initial integration. Subsequently, new tags such as the Google Ads conversion tag can be implemented independently from IT. On the one hand, you save time and on the other hand, IT can focus on handling other projects.
Our Technical Online Marketing Team has already several years of experience in the creation of tracking concepts and in working with the Google Tag Manager - both operationally and strategically.
When auditing Google Tag Manager containers, we first get a good understanding of the tools used (Google Analytics, Google Ads, Facebook Ads, etc.) and check the initial integration of the GTM script before we go into the analysis of the existing tags, triggers and the DataLayer. A potential analysis consisting of best practices, individually tailored to the respective customer, form the end of the GTM audit and are discussed in the subsequent meeting.
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