What questions are frequently asked of a GTM agency?
1. What is the Google Tag Manager
Google Tag Manager (GTM) is a tag management system (TMS) from Google that, after a one-time implementation, allows you to implement various tracking codes from web analytics tools like Google Analytics or marketing tools like Google Ads on your website without requiring additional IT resources.
2. How much does the Google Tag Manager cost
The Google Tag Manager is a free tool from Google. There are no costs for the use, regardless of the number of tags.
3. How to implement the Google Tag Manager
For the implementation of the Google Tag Manager, the one-time integration of a code snippet in the <head> and <body> area of the page by IT is necessary. However, in this step we recommend that your IT directly integrates the DataLayer on the basis of the previously created tracking concept and with all the necessary information.
4. What is the DataLayer
5. What are the benefits of Google Tag Manager
The Google Tag Manager provides a central place to manage all analytics and marketing tags. In addition, IT only has to deal with the initial integration. Subsequently, new tags such as the Google Ads conversion tag can be implemented independently from IT. On the one hand, you save time and on the other hand, IT can focus on handling other projects.