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Lisa Fellinger portrait Lisa Fellinger portrait

Lisa Fellinger

Team Lead SEO

Lisa Fellinger has been with The Boutique Agency since 2018 and heads the SEO department of our agency.


She specifically promotes the collaboration between SEO and usability as well as SEA. With her expertise in technical SEO in the retail sector and her advanced training in fullstack web development, she improves website quality and performance for our clients to achieve sustainable results.

About Lisa

As head of the SEO team, consisting of Verena, Sarah, Despina, Johanna and Gabriela, she advises our clients on the development and implementation of individual SEO strategies. In addition, she is committed to the further training of our employees and the internationalisation of the agency and our clients.

Offline, she enjoys climbing or practising the piano. She also speaks fluent German, English, French, Italian and Spanish.


Fact sheet

Her favourite tools: Screaming Frog, Sistrix, Google Search Console, analysis tools, Looker.

That can't be missing from her desk: Booting it up first thing in the morning and using it as a standing desk.

Her internal role at The Boutique Agency is (actually): Head of Dog.

The first thing in the morning: learning vocabulary - currently Portuguese.

Heart projects Lisa pursues in or out of work: Professionalising her table tennis skills and hosting a championship at the agency.

Few people know this about Lisa: she is a passionate water rat and used to be a competitive swimmer. But she now has a chlorine intolerance and (in her opinion) looks like an ottifant with nose clip, goggles and ear protection when she stands at the edge of the pool. 

Her favourite Core Value is: appreciation and transparency, because they are particularly motivating.

In her free time you can meet Lisa: at the table tennis table at Theresienwiese, in the climbing hall at Heavens Gate, in the swimming pool or on her bike.

Organisation Lisa has already donated to: Tierheim München.

Lisa's 16Personalities is: ENTJ-T - "The Commander": A personality who is particularly strong in the qualities of intuition, reflection and judgement and who, according to her own statements, is extroverted and introverted in a balanced ratio. She is characterised by determination and a passion for drive and success. Her ability to gather information and construct creative visions allows Lisa to act quickly and effectively to pursue goals.

If Lisa wasn't Team Lead SEO, she would be: Junior Web Developer and busy deepening her knowledge here and building her own web projects.


Professional career

Lisa has deepened her SEO knowledge through her work at in the e-commerce sector. Before joining The Boutique Agency, she gained initial experience in SEA, social media and consulting at etventure, a partner company of EY. Before her career in online marketing, Lisa spent two years as a trainee teacher for German and French at secondary schools in Munich.

During her studies, she spent a year in Paris and five months in Milan for further training in Fullstack Web Development.

She completed a double degree in German Studies with a focus on linguistics and teaching German and French at grammar schools.

One advanced training Lisa attended is Le Wagon Fullstack Web Development.

Articles by Lisa in our magazine
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